Most wholesalers can’t be found on search engines. The vast majority of wholesale suppliers do not need to advertise on the internet. For the wholesale supply industry, tere is an entire sales and marketing structure that has been in a place forever, long before the Internet every came to be.
Real wholesale supply companies deal for the most part with large retailers. These wholesale supply companies have entire sales divisions in place. That’s’ the way it’s been done for so long that real wholesale suppliers take a very serious risk of hurting themselves by deviating from that strategy.
They also realize that this advertised web stie approach will attract thousands of very small retailers. That means a large influx of very small accounts; accounts who will only buy a few hundred or a couple of thousand dollars worth of product at a time, not hundreds of thousands of dollars at a time.
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